What’s for Breakfast?
Magic Breakfast makes a difference to around 300,000 children and young people across England and Scotland each day. We exist to champion and provide nourishing breakfasts that help children and young people learn and thrive.
Latest news
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ResearchHow breakfast improves belonging and wellbeing in secondary schools
Every child and young person should arrive at school ready… Read more
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PolicyOur response to School Food Standards reform
Magic Breakfast welcomes the Government’s ‘once-in-a generation’ reform to School… Read more
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Responses to external eventsOur response to the Scottish Programme for Goverment
Magic Breakfast’s CEO, Dr Lindsey MacDonald, has responded to the… Read more
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Partner SpotlightMagic Breakfast speaks to Fran Theokli, Chief Marketing Officer at Weetabix
We spoke to Fran Theokli, Chief Marketing Officer at Weetabix,… Read more
Just 34p can provide one nourishing school breakfast for a pupil
Magic Breakfast makes a difference to around 300,000 children and young people across England and Scotland each day.
Magic Breakfast research shows:
Help level the playing field
As we see children fall behind their wealthier peers, we need to act quickly before all the damage is done, before all their potential is lost. Will you help children and young people get the best possible start in life?
Magic stories
We’re transforming lives one breakfast at a time, but to eliminate child hunger for good is a huge challenge. Read about the incredible individuals, organisations, schools and children who inspire us to strive towards a healthier and more equal society.
My family are from Fermanagh in Northern Ireland and I grew up in Dagenham. My mum often used to invite children into our house for beans on toast after school. I remember watching them eating with urgency. My mum used to say they didn’t have enough at home to keep them going. That stayed with me.
Carmel McConnell MBE, Our Founder