The Financial Times’ seasonal appeal combines the missions of Magic Breakfast and the FT Financial Literacy and Inclusion Campaign (FLIC) to tackle two critical challenges: child hunger and financial literacy.
We provide healthy school breakfasts to over 300,000 children, helping improve energy, focus, and learning outcomes. FLIC equips young people with essential financial skills, from understanding credit cards to navigating tax-efficient savings, enabling them to secure brighter futures.
The goal of this year’s #FeedTheFuture appeal is to raise over £100,000 to expand Magic Breakfast’s reach and accelerate FLIC’s education initiatives in schools and beyond.
Endorsed by leaders like London Mayor Sadiq Khan, the appeal highlights the urgent need to address child morning hunger and financial education gaps.
In tackling the best ways to support the next generation, you don’t get more foundational than [Magic Breakfast and FLIC]’s endeavours.”
– Patrick Jenkins, Financial Times
