A full, nutritious breakfast at school is key to powering the opportunities in every classroom across the country.
The solution is simple
Morning hunger creates a barrier to opportunity – holding children and young people back from getting good grades and building the skills that set them up for life. When a child arrives at school hungry it becomes much harder for them to learn, play, take part in lessons, and build friendships.
Free school breakfasts are key to powering children and young people, and unleashing opportunity in every classroom across the country, allowing children to start the day, and the rest of their lives, off right.
Take action
1. Help us build support in parliament
The Children’s Wellbeing and Schools Bill offers hope for children across England. As it moves through Parliament, we must ensure it improves education, health, and futures.
A stronger bill means brighter mornings, better learning, and a healthier future. Together, let’s make a difference.
2. Take action on social media
Show your support for strengthening the Children’s Wellbeing and Schools Bill by helping us spread the word. Download our toolkit for ready-to-use social media assets and messages to amplify our Breakfast Powers Opportunity campaign.
Together, we can make change happen – start sharing today!
3. Receive regular campaign updates
Together with parents, teachers and people across the country we want to demonstrate the power of school breakfasts and show the support for this commitment, and to see it become reality.
Breakfast powers days, imaginations, participation, and the next generation.
When you’re hungry you get stomach pains, moody and grumpy and stuff. And you don’t want that. And some people just start dozing off.”
Year 5 pupil, North West
The Children’s Wellbeing and Schools Bill
Will include a requirement for free school breakfast clubs in every primary school. This is a fantastic start towards ending child morning hunger, and when introduced, will transform how school children in England are supported.
The government now needs to act quickly, push forward the Children’s Wellbeing and Schools Bill outlined in the King’s Speech, and set out a full implementation plan for long-term school breakfast provision.
Lola, aged 5, told us why she likes breakfast.
What we’re calling for
The Children’s Wellbeing and Schools Bill will require free breakfast clubs in every primary school to ensure that every child, no matter their circumstances, is well prepared for the school day and can achieve their full potential. As a country, we can’t afford to let this momentum slip away, nor can we afford to implement provision poorly. It is vital that school breakfast provisions within this bill are prioritised.
We want to strengthen the bill to make sure:
- School breakfasts is available to all pupils in special schools no matter their age.
- Proper monitoring of the programme is put in place.
- Schools have the expert support and guidance they need to run it well.
- There is flexibility in the way breakfast is delivered to suit the needs of pupils and school facilities.
- Schools explore alternative ways of offering breakfast before they’re allowed to opt out of providing breakfast clubs.
Breakfast powers days, imaginations, participation, and the next generation.
The Children’s Wellbeing and Schools Bill is proposed legislation to better protect children and raise standards in education. It focusses on improving schools so they can better support and care for children and young people. It addresses important issues like mental health, bullying, and ensuring fairness, particularly for children with special educational needs or disabilities (SEND).
A key provision is the introduction of free school breakfasts for all primary-aged children, recognising the vital role good nutrition plays in helping children focus and learn. The bill also aims to reduce absenteeism by supporting families and encouraging regular attendance, and creates a limit on the number of branded items of school uniform that primary schools can ask for.
Overall, it seeks to create safer, more inclusive schools where every child and young person can thrive.
Join our campaigns community and we’ll regularly email you with the latest updates.
Find out how you can support Magic Breakfast.
Campaign news
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NewsShow your support for strengthening the Children’s Wellbeing and Schools Bill
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Campaigns
Why it is vital that the Children’s Wellbeing and Schools bill meets the needs of children and young people
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CampaignsChildren’s Wellbeing and Schools Bill – what you need to know
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NewsMagic Breakfast on the Barnardo’s Education Community podcast