3 December 2024

Feed the future with Magic Breakfast and FLIC

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  • Feed the future

Written by Magic Breakfast Team

A tile featuring Magic Breakfast and Flic's logos, advertising our joint 'Feed the future' campaign, running from December 2024 to January 2025
Home > What we do > News and views > Feed the future with Magic Breakfast and FLIC

We are delighted to have been selected by the Financial Times for their ‘Feed the future’ campaign!

Together with FLIC, the fantastic charity championing financial education, we are raising awareness and funds for secondary school students to receive food and financial support.

A nutritious breakfast ensures that young people have the fuel they need to learn. With the right start to the day, they are set up for success as they take on financial skills training, learning lifelong tools that set them up for long-term success.

Breakfast fuels learning, closing the attainment gap and powering future potential. Financial literacy gives young people confidence that they are capable of navigating the financial world, directly shaping their future.

The potential power of two simple school interventions — a decent breakfast and a lesson about money — is enormous.”

The Financial Times

By providing nutritious morning meals and teaching financial resilience, Magic Breakfast, FLIC and our wonderful communities are helping to break the cycle of poverty for good.

This page was last updated on

9 December 2024


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