Quaker share our belief in the huge importance that breakfast plays in fuelling childrenโs learning. Thatโs why weโve been proud to partner with Quaker since 2009. As one of our longest standing partners, Quaker has donated millions of bowls of cereal and oats to children in our partner schools! And by collaborating on external campaigns, we have amplified our message on the risk of child hunger to a mass audience, not to mention their colleaguesโ volunteering and fundraising efforts.
With a commitment to providing 3.4 million breakfasts in 2025, we asked Divesh Parmar to share a little bit more on our shared ambitionsโฆ
Hi Divesh, could you tell us aboutโฏQuakerโฏand what your role is?
Iโm the General Manager at Quaker Oats, so my job is to set the long-term growth strategy of Quaker Oats & Scottโs in the UK, and make sure my team have what they need to deliver it. Weโve got a great team of 50 people in our office in Reading and another 250 people at our amazing facility in Cupar, Scotland where we make all of our oats.
When did you first hear about Magic Breakfast?
When I first joined I became aware of the relationship between Quaker and Magic Breakfast. Then I had first hand experience of Magic Breakfastโs amazing work when some of my team went to volunteer at a partner school in Reading.
Since then, Iโve read so much more about the work Lindsey and the team do to help schools up and down the country, not just providing breakfast to over 300,000 children a day, but also campaigning tirelessly to reduce barriers to breakfasts at a national level.
Whatโs one of your favourite parts of the partnership?
Iโm really proud that Quaker has partnered with Magic Breakfast since 2009, and we pledge up to 3.4 million bowls of porridge per year to help provide children across the UK access to breakfast.
We know the positive impact a warm, nutritious breakfast, like porridge, can have on everyone, especially children who have a packed day of learning ahead of them and itโs a privilege that we can continue to support Magic Breakfast in their mission.
What are you most excited about for the future of theโฏpartnership?
We have exciting plans with Magic Breakfast on the horizon, so watch this space!
Iโm excited for how we continue to partner with Lindsey and the team, as well as with our retailers, to keep shining a light on this topic, and doing our bit to nourishing the potential of every child in the UK.
Of course, we have to askโฆ how do you take your porridge
Itโs a tough questionโฆmornings can be a little chaotic in my house, so normally I toss our Summer Berries Pot or one of our Peanut Butter Protein Sachets into my bag and then have it at work.
