6 November 2024

Quaker’s Share the Warmth campaign wins gold at The Drum Awards

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Written by Magic Breakfast Team

Quaker poster with images of 3 varieties of Oats.
Home > What we do > News and views > Quaker’s Share the Warmth campaign wins gold at The Drum Awards

We’re delighted that Quaker’s Share the Warmth campaign won gold at The Drum Awards!

We really enjoyed collaborating with Quaker on this highly innovative partnership campaign back in February which fantastically won at The Drum Awards for Advertising in the Dynamic and Interactive Digital Screens category. This campaign highlighted the need for a warm bowl of porridge in the cold winter months, championing the importance of healthy breakfasts for children and young people.

Quaker have worked with Magic Breakfast since 2009 and have donated millions of bowls of porridge over the years, including through this campaign. This really is a well-deserved win for breakfast!

A poster for Quaker and Magic Breakfast, highlighting hunger in school kids. The image has a heatmap of a school class photo, with children showing blue (cold) or red (hot) depending on hunger levels.

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6 November 2024


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