We’re delighted that Quaker’s Share the Warmth campaign won gold at The Drum Awards!
We really enjoyed collaborating with Quaker on this highly innovative partnership campaign back in February which fantastically won at The Drum Awards for Advertising in the Dynamic and Interactive Digital Screens category. This campaign highlighted the need for a warm bowl of porridge in the cold winter months, championing the importance of healthy breakfasts for children and young people.
Quaker have worked with Magic Breakfast since 2009 and have donated millions of bowls of porridge over the years, including through this campaign. This really is a well-deserved win for breakfast!